The Hook Formula: Using Emotions to Attract, Engage and Convert Customers

the Art of Selling to Affluent: How Attract, Service, and Retain Wealthy...

Emotions by Design: Using the Science of to Create Beloved Products and Services

Writing for Emotional Impact: Advanced Dramatic Techniques to Attract, Engage, and Fascinate...

Customers Know You Suck (Large Print): Actionable CX Strategies to Better Understand,...