Managerial Marketing: Current Thought (Legend in Marketing, Band 15)

Zaltman Metaphor Elicitation Technique (Legend in Marketing, Band 45)

Data Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

The Psychology of Food Marketing and Overeating (Current Issues in Social Psychology)

Social Media Marketing: Marketing für Selbstständige und Marketer Tipps Tricks (Internet Marketing,...